Fairmoney’s focus is to provide accessible and innovative financial services for emerging markets.

<aside> 💡 Processes over $2 million in revenue in cards and payments every year

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Problem 😰

Users are limited to a $20 monthly spending limit on their naira cards for international transactions, which was imposed by the Central Bank of Nigeria.

Goal 🎯

The goal is to empower FairMoney users by introducing a $500 monthly-spending Naira virtual card wallet system to replace the $20 card limit, thus significantly enhancing financial flexibility for international transactions.

Solution 💳

Since scope was limited, I decided to focus on solutions that allow users to make payments with naira only because, after talking to the team, we agreed that this would still cover the majority of use cases. However, I still explored designs that could provide payment options as a fast follow-up to this MVP release.

What we’re trying to achieve

• Increase quarterly average transaction value 12%.
• Generate up 15 naira profit on each transaction per user.
• Activation rate of at least 65% of the Virtual Card after 1 month of launch