Understanding the problem

Businesses that signed up for Sabi's bookkeeping app aren't using it (inactive users out number active ones).

• 275 inactive users
• 75 active users
• 200 daily transactions

The goal

How can we raise the number of active users on the app while decreasing the number of inactive users.

Who are the users?

• In Nigeria, underserved business owners still do their bookkeeping on paper.
• Technology adoption is limited among these enterprises.
• 60 % owners are digitally savvy.

Who are the active users?

Users who record at least 3 transactions (sales or spending) in a 5 period

How I solved the problem